Retailer Bulletin
🔔 Current Lead Time
5–7 Business Days
📦 Upcoming Launches – Tentative Dates
May 21, 2026
Western Collection Launch
Our upcoming collections are designed to turn heads and drive sell-through this summer. Cloud 9 brings that flirty, feminine energy your customers are loving right now, with charm necklaces, bracelets, and anklets inspired by the effortlessly girly style of Megan Moroney, alongside elevated everyday pieces that feel both playful and polished. Free Rein taps into the equestrian trend with refined horse-inspired designs your western-loving customers will reach for when styling their festival looks. Choosin’ Texas delivers that bold pop of turquoise paired with warm gold tones—perfect for statement outfits at Calgary Stampede, Big Valley Jamboree, and summer concerts. Daisy Dukes rounds it out with feminine floral pieces that add a soft, pretty finish to any outfit.
These collections are cohesive, giftable, and built to mix, match, and stack—perfect for customers shopping for outfits, events, and weekends they want to feel their best for.
August 15, 2026
Looking ahead to fall, we’re leaning into pieces that feel both meaningful and on trend. Expect Heartland-inspired designs for farm families proud of their roots, buildable charm necklaces for sports lovers to create their own story, and bold mixed metal styles that bring a fresh edge to everyday looks. It’s a collection mix designed for layering, gifting, and repeat sales.
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💎 Important Notes
Sterling Silver Update
Over the past year, the cost of raw silver has increased significantly. As a brand committed to maintaining strong retail margins and accessible price points, we are being thoughtful about how we move forward.
You may notice fewer new sterling silver designs in upcoming releases, with an increased focus on high-quality stainless steel styles. This allows us to continue offering elevated designs at consistent price points while protecting both your margin and your customer’s comfort zone.
Our sterling pieces remain an important part of our collections, and we are working carefully to keep pricing as stable as possible wherever we can.